Join Tony Doe on this episode of "Into the Podverse" as he chats with Paulo Dias, a leading figure in audio innovation and a key player in the South African Podcasters Guild. Paulo shares his pioneering work in blending traditional radio with modern digital platforms, driven by his love for technology and his mission to enhance the radio experience.
Explore how Paulo integrates TikTok with radio campaigns and leverages the often-overlooked power of WhatsApp in African markets to boost listener engagement. Learn about the South African Podcasters Guild, an initiative to make podcasting accessible to everyone, regardless of background or resources.
Paulo discusses the unique opportunities South Africa's linguistic diversity offers podcasters and the rapid growth and innovation in African audio storytelling. He also envisions a new, disruptive model for podcast monetization that could change the game for creators.
Facing challenges like agency politics, budget limits, and gaps in digital strategy knowledge, Paulo explains how the Guild supports new podcasters by providing essential tools, knowledge, and a supportive community.
Paulo's advice is straightforward for those looking to start their own podcast: begin your podcast, enjoy the journey, and define success on your own terms. He also highlights the importance of a diverse network and gaining insights from outside your industry to stay ahead in audio and podcasting trends.
Listen for an inspiring conversation that delves into the current state of podcasting in South Africa and sparks ideas for its future. Available on Apple, Spotify, and Podchaser—don’t forget to rate, review, and subscribe for more engaging episodes.
Paulo Dias on the Convergence of Tech, Radio, and Podcast Potential